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Ten Ways to Take Your Business Global

Global Trademark Filings

Laurel Delaney of The Global Small Business Blog was on blogtalkradio the other day talking about 10 ways to take your business global. Ms. Delaney is an expertson taking small businesses global and she shares a lot of good information in her thirty minutes on air and she has summarized and added to her talk as follows

Reasons for going global (not covered on the show):

• Increases sales and profits.
• Augments competitiveness.
• Earns a greater return from a set of core competencies.
• Generates economies of scale in production.
• Enhances local competitiveness and opens up the way to larger, more lucrative customers.
• Create jobs, productivity growth, and wealth.
• Enlarges the pie of potential investors.
• Insulates seasonal domestic (local) sales by finding new foreign markets and selling excess production capacity.
• Cuts costs through global outsourcing.
• Reduces dependence on existing markets.
• Capitalizes on tax advantages.

Ways to go global:

1. Build a website.

2. Create a blog (Blogger.com, WordPress, Typepad).

3. Start a wiki (PB Wiki or Wetpaint).

4. Launch a social media platform similar to Facebook but outside of Facebook (try Ning.com)

5. Offer lots of free stuff — meaning, best practice PDF files, white papers or articles covering what you are good at — and place it on all your media platforms.

6. Start communicating with business reporters (WSJ, NY Times, International Herald) who cover your business beat.

7. Join like-minded social media platforms (Small Business Trends blog or OPEN Forum by American Express or here!) and comment wherever and whenever you can in areas that touch on your expertise.

8. Work-it. You have to really work-it as they say. Nothing comes easy. Dedication breeds passion, enthusiasm and people wanting to connect with you to buy whatever it is you are selling (books, products, services, etc.).

9. Partner with the big guys. Once you are established, think of ways to partner, or form a strategic global alliance (SGA), with a business that has already penetrated an overseas market you want to enter.

10. Look to your customers for referrals to other parts of the world. After all, without them, there is no global business.

Also important but not mentioned on the podcast:

Before you go global, establish a Board of Global Advisors comprised of the following

  • International lawyer
  • International tax accountant
  • International logistics expert

Anything else?

6 responses to “Ten Ways to Take Your Business Global”

  1. All good advice. I would just add that in building a website, extreme care should be taken at the beginning/planning stages to optimize the website so that it is well received by google and consistently places high in search results over time. Care should be taken in selecting key words, meta tags, source codes, content, linking and other matters. Having a website is not even the point. It’s about having the right website, with the right content, the right meta tags, the right url, the right source codes, it is so incredibly involved. But small businesses need to be aware of it, since there is no other way to go global these days than getting a website.

  2. Thanks for tracking Dan.
    And yes … an attorney well-versed in international trade will protect you from those who would take advantage of your inexperience in the global marketplace, or from unknowingly perpetrating violations against you.
    But I think you know a little more about that than all of us put together on this forum — especially about how important it is to protect intellectual property on a worldwide basis.
    Much appreciation.
    P.S. Thanks for your value-add Marion.

  3. All good and true, but as to #6 how many people actually get feedback from media outlets? If your product or idea is “revolutionary” it may take more than a quick email to a busy reporter to get attention.
    Another method that I am working on (but the most expensive) are regional, national and international trade shows.
    I’ve managed to find some online forums that do contract work with the investment community (ex: Gerson Lehrman Group), they give you some more publicity and you may get some consultation work through them if your opinions are sought by one of their financial industry clients.

  4. Hi, Greg, please refer to my point No. 8 above. I am not talking about a casual email to a reporter introducing yourself. I am talking about establishing a long-term dialog with them. The media reporters I am in touch with (failed to include U.S. News & World Report and USA Today — my apologies to them!) are not interested in “me” or “my business” all the time. That would be a total drag. But they are interested in what other folks are doing relative to growing their businesses across borders so I do my best to help them find those people (like you or Dan) by providing contacts and referrals.
    Further, we try to provide the latest surveys, research, and conferences, for example, that they should know about for advancing the cause of global entrepreneurship. So it’s very much a two-way street. You can provide tips and insights for two years to a media reporter (called relationship building) without expecting anything in return and maybe into year three, he/she might write a story that includes a comment from you.
    Hope that helps. Start “workin’ it!”

  5. Laurel,
    Thanks for the advice, I am definitely going to give your blog a good long look and link it to my blog (nice snipping job Dan 😉 )

  6. Great advice – and I have to say it does require dedication and a lot of hard work. Most important advice – make sure you have the best team as lots of different skills, not to mention dedication and effort are required.

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