
Trademark Similarity Across Languages
Introduction Picture this: A young entrepreneur named Alex (all names have been changed to protect the innocent) launches a trendy eco-friendly shoe line named “VerdeVoyage” in the U.S. After gaining popularity stateside, Alex decides to expand to China. However, unbeknownst to Alex, 绿行 (lvxing), which translates to “Green Journey”, is already a registered trademark for