IP Protection in the Global Marketplace

I recently joined GlobalAutoIndustry.com‘s Ron Hesse for an interview on IP and Trademark Protection in the Global Marketplace. Ron and I discussed why going abroad is a gamechanger for companies’ IP strategies, and how they can prioritize IP protection efforts as they enter multiple new markets. We also talked about the impact of the COVID-19 pandemic on IP enforcement and explained some of the specific steps companies can take to protect their IP overseas.

Check it out!

Rocafort GAI