China Business

How to Get an Official WeChat Business Account Without a WFOE

We Chat business for foreign companies

Every couple months one of our China lawyers will get an email from someone asking us one of two things:

1. Does my company really need a China WFOE to get a WeChat business account?

2. What is the bare minimum China WFOE I can form that will allow me to get a WeChat business account?

Our short answer to the first email was “yes” and our short answer to the second email was that even the bare minimum China WFOE is still time consuming and expensive to form and time consuming and expensive to operate.

But today folks, our answers just changed. Because starting today, our short answer to the first question will be “no” and our short answer to the second question will be “why are you even asking us this question when no China WFOE is necessary to get a WeChat business account.”

What gives?

What gives is that what has long been rumored — and like almost everything else related to China, falsely believed by many anyway — has now occurred. Foreign companies can now get a WeChat business account (a/k/a a WeChat Official account) without needing a China WFOE. It does not allow WeChat Pay or APIs yet, but it has the core WeChat features. In other words, you can get your business on there and market, market, market.

China Skinny came out yesterday with an article on the new rules for getting an official WeChat account and, most importantly, step-by-step instructions on how to do exactly that.

It will cost you $99 but compared to having to form and operate a WFOE, this is a veritable steal.

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